How to Write a Cover Letter Tip #2:

To Whom it May Concern

While the title of this particular tip is commonly used when starting a cover letter, try to avoid the phrase “To Whom it May Concern” as much as possible. Being specific is best. Whenever possible, address the cover letter to a specific person by name and title. This will require a little bit of research, or just a simple phone call to the front desk to find out who it should be addressed to. If you are responding to what is known as a blind ad, (where you may not know what company or person you are sending this to) try to use a title that is appropriate for the role. "Hiring Manager" is the most common title, but if you can make a best guess, be even more specific such as “Service Director”, “Production Supervisor”, “Warehouse Manager”, etc.